MASAGANA

Tuloy po kayo (come in, you're welcome)

masagana in baybayin, the old Filipino script

Bringing the Philippines closer.

Building Businesses. Growing Communities.

Masagana is building a home for Filipino businesses, sharing the warmth, flavours and craft of the Philippines with everyone, starting in the UK.

Invest with usOwn a D'Cocina
Six people of different ages and backgrounds share a boodle-style meal laid on banana leaves, passing a plate and laughing around a wooden table by a bright window.

salo-salo

(n.) a shared meal, everyone at one table. The heart of everything we build.

Watch the Masagana story · 2:49

The businesses we bring together

The Philippines,closer to you.

Masagana (abundant) is building a home for Filipino businesses of every kind, for anyone who wants a taste of the Philippines. D'Cocina is the first, and already open. These are the kinds we want to bring in next.

  • Close-up of sizzling sisig with an egg yolk, chillies and a lemon wedge in a cast-iron pan.
    Open now

    Restaurants · D'Cocina

    Sizzling sisig, inasal and a table made for sharing

  • A barista in an apron hands a smiling older customer a purple ube latte across a café counter, with a pastry case and woven pendant lamps nearby.

    Cafés

    Barako coffee, calamansi coolers and a slow, friendly afternoon

  • A baker with flour on his hands lifts a tray of golden bread rolls from an oven while a girl and a woman smile at him through the shop window.

    Bakery & pastry

    Pandesal warm from the oven, ube and ensaymada

  • A therapist massages the back of a woman lying on a woven treatment table, beside a glowing shell lamp, a banana leaf and a bowl of coconut oil.

    Wellness

    Hilot (healing touch), the traditional Filipino massage

  • A barber fading a customer's hair with clippers while they chat, as an older man waits on a bench in a bright shop with a woven wall hanging.

    Barbershop & beauty

    A sharp cut, a proper shave and an easy chat in the chair

  • A shopkeeper offers a mango to an older customer holding a basket of coconuts, with crates of produce including purple yams, limes and bitter melon.

    Mini groceries & fresh produce

    Fresh mango, ube and the sauces behind a Filipino table

  • A shop assistant holds up a glowing shell lantern for two customers, in a gift shop of woven bags, carved wooden figures, star lanterns and textiles.

    Souvenir & novelty shops

    Handwoven pieces, sweet treats and small gifts from the islands

  • Three people meet around a small round table with a laptop, a notebook and takeaway coffees, in a bright room with plants and a large woven wall hanging.

    Agencies

    Recruitment, travel and business help from people who know both worlds

Build yours with us

What makes it work

One group behindevery business.

A supply line from the Philippines, the services a business relies on, and a place to open its doors.

A young girl eating at a D'Cocina table, looking up at the camera.

Para sa lahat (for everyone)

Good food. Good company.Room for everyone.

D'Cocina began in 2011 with one Filipino family cooking for celebrations: kare-kare, lechon, halo-halo, and always enough for whoever walked in.

For Filipinos far from home, a familiar dish is a way back. For everyone else, it is a warm way in. We have a word for that, kapwa (others as family): nobody is a stranger at the table.

Guests laughing and taking selfies together at the D'Cocina Birmingham grand opening.
A woman cutting a green ribbon at the D'Cocina Birmingham shopfront, framed by green, gold and white balloons.

Kain tayo (let's eat)

Made for sharing, the Filipino way.

  • A table of D'Cocina dishes: sizzling sisig with an egg, glazed ribs on a board, a sweet and sour dish and a golden curry with vegetables.
    A table to share
  • Two pieces of chargrilled chicken inasal on a wooden board with lemon, cucumber and salad leaves.
    Chicken inasal
  • Sliced crispy pork belly on greens with bok choy and aubergine in a golden sauce.
    Lechon kawali
  • A boodle fight spread on banana leaves: grilled meats, prawns, aubergine, corn, watermelon and rice.
    Boodle fight

Where we're going

From one family kitchento a Filipino Town.

A clear road, one step at a time. Each stage is built on the one before it.

  1. Today

    D'Cocina, open and serving

    Three restaurants in Holloway, Birmingham and Bolton, plus events, catering and a commissary kitchen, while we build the support for more businesses.

  2. Next

    More Filipino businesses, together

    We aim to bring more kinds of Filipino businesses together, and to open D'Cocina franchises across the UK, towards 30 branches.

  3. Then

    Filipino Towns in the UK

    Places where Filipino food, businesses and culture gather, open to all. More than one is already in the pipeline.

  4. Beyond

    The same blueprint, in new countries

    Wherever Filipinos make a home, we want a table waiting for them, and for their neighbours.

There's a seat at the table for you.

Whoever you are and wherever you are from, everyone is welcome here. One conversation is all it takes to start.

  • Investors

    Start a private conversation with the founders about the group, whatever your background.

    Investing with Masagana

  • Franchisees

    Open your own D'Cocina, with our kitchen, training and recruitment behind you.

    Owning a D'Cocina

  • Partners

    Producers, suppliers, landlords and service providers of every background: help shape what comes next.

    Partnering with us

  • Businesses

    Own a Filipino business, or want to start one? Build it with us.

    Joining the community

Tuloy po kayo.Come in.

It means please come in, you're welcome here. Whether you'd like to invest, open a D'Cocina, work with us or simply say hello, we'd love to hear from you.

Start a conversation
A large crowd gathered outside D'Cocina Birmingham on its opening day.